Neuze makes you wonder: What if the print newspaper had been invented after the web?


Journalists I know started circulating a link this past weekend to a website offering an enticing new service known as Neuze. According to the promotional copy on the site, the company has developed a product that gives readers a breakdown of all the important news they need to know, delivered to them first thing in the morning — and on top of that, it has offline capability and doesn’t require any power. “Like Uber for news,” a quote on the site says.

Although many people reacted as though it was a real service, Neuze is in fact an elaborate gag — a kind of inside joke created by a journalist (who I spoke to briefly) in order to show how appealing the idea of a printed newspaper seems when you describe its features as though it was a technology product.

That description got me thinking about what it…

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